B2B Email List Uses and Benefits – An email list is a special list of names and email addresses of people who permitted you to send them updates and promotions for your business. You can build your email list inside marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.
Or you can get a targeted email list from an email list service provider.
Why Building an Email List is Important?
The power of email lists is in the numbers. According to the Direct Marketing Association, email marketing sees a 4300% average return on investment (ROI) for businesses in the US.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-opt-in), they are highly interested in what you have to offer. It is why they are more likely to convert into paying customers.
In B2B business, the b2b email list gets ten times higher conversions than social media campaigns.
High-Quality B2B Database for Email Marketing
Email is revolutionizing the art and science of direct marketing
by bringing marketers new opportunities and challenges.
Try these attention-getting ideas to make the most of your email marketing:
✅ Sponsor a contest. Give away prizes to entice prospects. The gift doesn’t have to be large or expensive, although trips and cash draw the most attention.
✅ Publish an online newsletter. Develop a newsletter about your business or a related topic that will interest the people you want to do business with.
✅ Publicize special promotions or events. If you promote a new product, hold an open house, or participate in a trade show or cobranded campaign. Use your mailing list to publicize it.
✅ Drive traffic to your Web site. Email, direct mail, and advertising all have a stimulating effect on your company’s Web site. Use your mailing lists to get the word out.
✅ Make new product or personnel announcements and press releases. Got a hot new service? Product upgrades? Did you hire a new sales manager? Moving to a new location or changing your phone number? Mailing lists are the perfect way to distribute this type of information. Give your customers advance notice of what’s coming, and let the trade press know what’s happening.
✅ Offer discounts. Everybody loves a bargain, and you can use your mailing list to alert customers and prospects to your latest deals. When the value is offered exclusively to the mailing list, you communicate the feeling that your customers receive special privileges.
✅ Solicit surveys. Mailing lists are an easy way to solicit participants for a study and to communicate survey results. Send the questions, tally up the responses, and report the results. Readers appreciate having their voices heard.
Generate High Quality B2B Leads with EmailMiners
You can also use lead generation outsourcing solutions to achieve your goals and objectives.
There are several positive outcomes of having and building a mailing list from email list service providers like EmailMiners for your business. Read on to discover some of them:
A mailing list is one of the most cost-effective means of growing your business. There is considerable production overhead with traditional mail, fliers, brochures, etc. Email cuts out that side of the investment. Creative design and a copy will be essential to create compelling content. However, the time and money saved on the production and distribution side will be substantial.
2. Connect with Target Market
Email marketing allows you the rare and privileged opportunity to speak directly to your current or potential customers. Their presence on your mailing list means they have opted to be there, displaying even more purchasing potential. At this point, this communication is essential for humanizing you and your business while connecting with your market.
3. Educate Prospects and Clients
Email is a great way to display the field-specific knowledge you have gained. If your market does not understand the industry or specific service you provide, they are unlikely to work with you. Spreading awareness about your industry will also reflect well on your organization. Remember, people like working with positive community-builders.
4. Establish and Increase Credibility
While you are educating your mailing list, you also have the opportunity to build industry credibility. Customers and clients want to work with businesses that know what they are doing.
5. Build Brand Recognition
Those on your mailing list choose to be there; it is always important to remind them of your brand – who you are and what you value. Any distinctive logos or taglines in your email will impress your brand in the reader’s mind.
Additionally, your email will not stop with your mailing list. As your list grows, so too does the potential for your readers to share your message with others. This sharing has the potential to extend your reach toward new partnerships, leads, clients, and other opportunities.